(Last updated on August 27, 2013)

RFAM Group, LLC's Privacy Policy is designed to provide clarity about the information we collect and how we use it to provide a better social experience. By accepting our Privacy Policy and Terms of Service in registration or app installation, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

RFAM Group, LLC's Terms of Service can be found on our site (


RFAM Group, LLC develops and publishes apps for the web and mobile devices including Beat-Box Baby, iHeart Love Calculator, and Hotness Detector (the "Service"). In this policy, "RFAM Group" refers to RFAM Group, LLC and its Affiliates, which shall mean subsidiaries, parent companies, joint ventures and other corporate entities under common ownership. We may also refer to RFAM Group as "We" or "Us".

This Privacy Policy describes:
If you have questions regarding this Privacy Policy or our collection and use of information, please contact us as described in the final section of this policy ("Contact Us").

If you utilize our apps with a third party Social Networking Site ("SNS"), you may be required to also read and accept the SNS Terms of Service and Privacy Policy.


Information about You Received from an SNS

When you use any RFAM Group app at an SNS such as Facebook or Twitter, where our apps may also be referred to as "applications", you allow RFAM Group to access certain information from your profile for that site. The information you allow RFAM Group to access varies by app and SNS, and it is affected by the privacy settings you and your friends establish at the SNS. You can control and find out more about these settings at the SNS where you use our apps. For example, RFAM Group may access and store some or all of the following information, as allowed by you, the SNS and your preferences:
By using a RFAM Group app through an SNS, you are authorizing RFAM Group to collect, store, and use in accordance with this Privacy Policy any and all information that you agreed the SNS could provide to RFAM Group through the SNS Application Programming Interface ("API").

Information We Collect from You Directly

When you interact with the Service (whether or not on an SNS), at, or any RFAM Group-owned website, We may collect and store information from you directly as described below:

Registration Information

We may allow you to "register" with Us by using Facebook Connect or other SNS authentication options to create an account or profile within the Service. We may also provide a more typical registration flow where you may be required to provide the following information: your age or birthday (for age screening and/or to better understand who our users are); your first and last names; your e-mail address; a password and other information that helps Us confirm that it is you accessing your account.

We may also offer you the option to complete a user profile that is visible to other RFAM Group users. Your user profile may include: a profile photo; one or more username(s); your gender; biographic details that you provide; links to your profiles on various SNS; details about the apps you use; and a RFAM Group user ID number that is created by RFAM Group and used to identify your profile.

The RFAM Group user ID number used to identify your account and profile will be public and will appear in the URL of your profile page, and may permit access to information that is considered public.

Your first name, last name, profile picture, uploaded images are considered "public" on RFAM Group websites that offer direct access to RFAM Group apps and search engines may index this publicly available information.

We may also offer you the ability to import your address book contacts or manually enter e-mail addresses so that you can (i) locate your contacts on RFAM Group; and (ii) invite those contacts to join you in our apps. We will store those contacts for purposes of helping you and your contacts make connections on our site.

Information We Receive or Collect When You Access RFAM Group apps on a Mobile Device

If you use RFAM Group apps on your mobile telephone or other mobile device, including iPads and tablets, We collect mobile device identifiers, including MAC Address, and IP Address. In certain apps We may create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as user name, geo-location or e-mail address. We may also access your contacts to enable you to invite friends to join you in the Service.

Customer Support Correspondence

When you ask for assistance from our RFAM Group Support, We will collect and store the contact information you provide (generally your name and e-mail address), information about your app use or activity on the Service, and your user ID number. We will also store the correspondence and any information contained within.

Push Notifications & Local Notifications

With your consent We may send push notifications to your mobile device to provide app updates and other relevant messages. You can manage push notifications from the settings page within your mobile device for the relevant app.

We may send local notifications to your mobile device to provide app updates and other relevant information.

Technical and Usage Information

When you access our websites or use our apps, We collect (i) certain technical information about your mobile device or computer system, including MAC Address, IP Address and mobile device ID; and (ii) usage statistics about your interactions with the Service. This information is typically collected through the use of server log files or web log files ("Log Files"), mobile device software development kits and tracking technologies like browser cookies to collect and analyze certain types of technical information. Some of the cookies the Service places on your computer are linked to your user ID number(s). For more information on how We utilize cookies and other tracking technologies please review the "Cookies and Automated Information Collection" portion of Section 3 ("How We Collect Information about You").


We may collect information about you in any one or more of the following ways:

Information about Users and Use

When you use one of our apps, RFAM Group collects and stores certain information that you provide directly or through the SNS or other third party website that is offering our app(s). To provide a richer social experience, We also collect information about your use and interaction with other users and the Service. The bulk of this information is collected and stored through the use of mobile device software development kits, or Log Files, which are files on our web servers/service providers', such as Flurry, web servers that record actions taken on our apps and websites.

Communications Features

You may be able to take part in certain activities on our websites or apps that give you the opportunity to communicate or share information not just with RFAM Group, but also with other users of our Service. These may include:

We may record and store archives of these communications on RFAM Group's servers to protect the safety and well being of our users and RFAM Group's rights and property in connection with the service. You acknowledge and consent to the recording and storage of such communications for these purposes.

Cookies and Automated Information Collection

When you access the Service, We collect certain technical information in order to (i) analyze the usage of our sites and services; (ii) provide a more personalized experience; and (iii) manage advertising. We and service providers acting on our behalf, such as Google Analytics or Flurry, use Log Files and tracking technologies to collect and analyze certain types of technical information, including cookies, IP addresses, device type, device identifiers, browser types, browser language, referring and exit pages, and URLs, platform type, the number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, app state and the date and time of activity on our websites or apps, and other similar information. In some cases, We will associate this information with your user ID number for our internal use.

We may also employ other technologies including (i) web beacons, which allow Us to know if a certain page was visited or whether an e-mail was opened; (ii) tracking pixels, which allow Us to advertise more efficiently by excluding our current users from certain promotional messages, identifying the source of a new installation or delivering ads to you on other websites; and (iii) local shared objects also known as flash cookies, which help Us to prevent fraud, remember your in-app preferences and speed up load times.

You can set your web browser to warn you about attempts to place cookies on your computer or limit the type of cookies you allow. Flash cookies operate differently than browser cookies and cookie management tools available in a web browser may not remove flash cookies. To learn more about and manage flash cookies you can visit and make changes at the privacy settings panel. If you disable cookies, you may lose some of the features and functionality of using our apps, as RFAM Group cookies may be necessary to track and enhance your app activities. Please note that companies delivering advertisements in our apps or on our websites may also use cookies or other technologies, and those practices are subject to their own policies.

Other Sources

We may collect or receive information from other sources including (i) other RFAM Group users who choose to upload their email contacts; and (ii) third party information providers. This information will be used to supplement your profile - primarily to help you and your friends connect. It will be combined with other information We collect.


In general, We collect, store and use your information to provide you with a safe, smooth, efficient, and customized experience. For example, We may use information collected from you in any one or more of the following ways:

One important use of your information is communication. If you have provided your e-mail address to RFAM Group, We'll use it to respond to (i) customer support inquiries, and (ii) keep you informed of your in-app activity, including comments from friends, other users, or RFAM Group. Some messages, such as invites for friends to join you in an app, may include your name and profile photo. We may also send promotional e-mail messages ("Promotional Communications") directly or in partnership with parties other than RFAM Group.


We will share your information (in some cases personal information) with third parties, that is parties other than RFAM Group, in the following circumstances:

Third Party Service Providers

We will provide your information to third party companies to perform services on our behalf, including payment processing, data analysis, e-mail delivery, hosting services, customer service and to assist Us in our marketing efforts. We direct all such third party service providers to maintain the confidentiality of the information disclosed to them and to not use your information for any purpose other than to provide services on RFAM Group's behalf.

Friends and Other RFAM Group Users

The Service supports and may encourage interaction among users. In most RFAM Group apps your SNS friends will see your name, profile photo and descriptions of your app activity. In many RFAM Group apps friends and other players will be able to see your user profile, which may include your name or a "user name" and your profile photo, which in certain cases can reveal your SNS User ID number or RFAM Group ID. Access to a RFAM Group ID or your SNS User ID may allow others to view the public information associated with your related SNS or RFAM Group account. Other users may also be able to send you requests, such as friend requests, through the related SNS' communication channels.

Advertising of Third Party Products and Services

We may share (i) aggregated information (information about you and other users collectively, but not specifically identifiable to you); (ii) anonymous information; and (iii) certain technical information (including IP Addresses, MAC Addresses for mobile devices and mobile device IDs) to develop and deliver targeted advertising in the Service and on the websites of third parties. We may also allow advertisers to collect these types of information within the Service and they may share it with Us. Advertisers may collect this information through the use of tracking technologies like browser cookies and web beacons. The information collected may be used to offer you targeted ad-selection and delivery in order to personalize your user experience by ensuring that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, and to undertake web analytics (i.e. to analyze traffic and other end user activity to improve your experience). To learn more about behavioral advertising or to opt-out of this type of advertising for participating ad networks, you can visit the Network Advertising Initiative or the Digital Advertising Alliance.

Our collection, use, and disclosure of anonymous or aggregated information are not subject to any of the restrictions in this Privacy Policy.

Offer Walls

RFAM Group apps or their purchase pages may display an "offer wall" that is hosted by an offer wall provider. The offer wall allows third party advertisers to provide virtual currency or features to users in exchange for interacting with an advertisement or for completing a marketing offer that may include signing up for an account with one of those advertisers. These are not offers made by RFAM Group. These offers may be displayed to you based on certain technical information, such as your geographic area or anonymous demographic information. After clicking on one of these advertisements, you will no longer be on a site hosted by RFAM Group or a partnering SNS. To properly credit user accounts and to prevent fraud, a unique identifier, in some cases your user ID number, will be shared with the offer wall provider.

Safety, Security and Compliance with Law

Your information, and the contents of all of your online communications (including without limitation chat text, voice communications, IP addresses and your personal information) may be accessed and monitored as necessary to provide the Service and may be disclosed: (i) when We have a good faith belief that We are required to disclose the information in response to legal process (for example, a court order, search warrant or subpoena); (ii) to satisfy any applicable laws or regulations (iii) where We believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction; (iv) when We have a good faith belief that there is an emergency that poses a threat to the health and/or safety of you, another person or the public generally; and (v) in order to protect the rights or property of RFAM Group, including to enforce our Terms of Service.

Sale or Merger

In the event that RFAM Group undergoes a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, We may transfer all of your information, including personal information, to the successor organization in such transition.


Our websites and apps are not intended for children under the age of 13 and We do not knowingly collect any personal information from such children. Children under the age of 13 should not use our websites or apps at any time. In the event that We learn that We have inadvertently gathered personal information from children under the age of 13, We will take reasonable measures to promptly erase such information from our records.


Information We Receive From an SNS Where You Use Our Apps

To manage the information RFAM Group receives about you from an SNS where you use our apps, you will need to follow the instructions at that site for updating your information and changing your privacy settings. You can manage certain aspects of information collection and use by going to the settings of your (mobile) device and reviewing the permissions of each application.

Once RFAM Group receives your information from an SNS, that information is stored and used by RFAM Group in accordance with this Privacy Policy, and you may access and update that information as described below. User or other accounts created with RFAM Group are considered active until We receive a user request to delete them or deactivate them.

Other Methods of Accessing and Controlling your Information

If you no longer want RFAM Group to make active use of your information, you may send an e-mail to Place "Delete My Account" in the subject line and include your first name, last name, e-mail address and user ID number for the SNS from which you access our apps (if applicable) in the body of the e-mail. We will respond to your request within thirty (30) days. Please note that certain records, for example those pertaining to payments or customer service matters, will be retained for legal and accounting purposes. If you have sent or posted content on the Service, We may not be able to delete it.
If you wish to review or change the information RFAM Group has about you, e-mail Us at the address provided herein.
You may change your e-mail preferences at any time, by visiting your e-mail preference page.
You can turn off push notifications by visiting your mobile device's settings page for the relevant app.
You can stop further use of your geo-location (for example through "check-ins") by visiting your device's settings for the relevant application or the "settings" page for the relevant app. You can also stop checking in.


Information We Receive from Third Party SNS Where You use a RFAM Group App

If you use our apps at a third-party SNS, RFAM Group will be able to access and store profile and other information about you as described above. The categories of information you share with Us will depend, in part, on the permissions you grant Us and the privacy settings you have established at the SNS where you access the application. RFAM Group does not offer an "opt out" option for specific fields that are shared by the SNS where you access and use the app(s).

Opting out of Promotional Communications

You can choose to opt out of receiving additional promotional e-mails from RFAM Group by clicking on the "unsubscribe" link in any such e-mail, or visiting the e-mail preference page. Please note that once We receive your request, it may take an additional period of time for your opt-out to become effective. Your unsubscribe or e-mail preference change will be processed promptly, and in no event longer than 10 business days.

Opting Out of Other Communications

When you install our apps on your mobile device you can choose to receive push notifications. You can turn off push notifications by visiting the "options" or "settings" page within the relevant app.

Note that if you opt-out of our Promotional Communications or other forms of communication, We may still e-mail or communicate with you from time to time if We need to provide you with information or if We need to request information from you with respect to a transaction initiated by you or for other legitimate non-marketing reasons.


Our websites and apps may contain advertisements from companies other than RFAM Group that may link to their own websites. We are not responsible for the privacy practices or the content of such websites. If you have any questions about how these other websites use your information, you should review their policies and contact them directly.


RFAM Group implements reasonable security measures to protect the security of your information both online and offline, and We are committed to the protection of customer information.

It is important that you protect and maintain the security of your account and that you immediately notify Us of any unauthorized use of your account.

While We take reasonable precautions against possible security breaches of our websites and our customer databases and records, no website or Internet transmission is completely secure, and We cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We urge you to take steps to keep your personal information safe (including your login information), and to log out of your account after use. If your SNS account is hacked, this may lead to unauthorized use of your RFAM Group apps, so be careful to keep your account information secure.

Unfortunately, the transmission of information over the Internet is not completely secure. Although We strive to protect your personal data, We cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk.


If We decide to make material changes to our Privacy Policy, We will notify you and other users by placing a notice on We may supplement this process by placing notices in our apps and on other RFAM Group websites. You should periodically check and this privacy page for updates.


We do not share personal information with third parties for their direct marketing purposes unless you affirmatively agree to such disclosure, typically by "opting in" to receive information from a third party that is participating in a sweepstakes or other promotion on one of our sites. If you do ask Us to share your personal information with a third party for its marketing purposes, We will only share information in connection with that specific promotion, as We do not share information with any third party (other than our service providers) on a continual basis. To prevent disclosure of your personal information for use in direct marketing by a third party, do not opt in to such use when you provide personal information on one of our sites.

Right to Access

Users in certain jurisdictions have a right to access personal information held about themselves. Your right of access can be exercised in accordance with applicable law.


If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please send an e-mail to